by Jeff Schreifels | Nov 22, 2024 | Thanks, touch points, YMAD | Communication, Impact, Thanking
You know that when a donor gives a gift, your first job is to say thank you, as quickly as possible. Amazingly, colleagues in our industry (including Richard and myself) have written, conferenced, and webinared this subject to death. And it still hasn’t sunk in. But...
by Richard Perry and Jeff Schreifels | Oct 26, 2020 | Reporting Back, YMAD | Communication, Donor-Centered, Mission
When Jeff and I think about this subject of caring for donors, we go one of two routes – either we create an exhaustive and complete list of ideas that you can execute to take care of donors, OR we simply tell you to keep telling donors, in as many ways you can, that...
by Richard Perry and Jeff Schreifels | May 31, 2019 | Tips, YMAD | Communication, Thanking, Touch Points
“How do I tell my donor she made a difference?” the MGO asked. “I mean, there are only so many ways to do that.” Good question. Jeff and I routinely tell MGOs that there’s no limit to how many times they should tell a donor he’s making a difference. You could do it...
by Richard Perry and Jeff Schreifels | Jan 28, 2019 | leadership, YMAD | Impact, Mission, Reporting Back
By now you’ve closed the books on last year. You’ve properly thanked all the donors in your portfolio for their great gifts, and now your attention in the next couple of months will be on how well you report on the impact of those gifts. Unfortunately, this is where...
by Richard Perry and Jeff Schreifels | Nov 28, 2022 | Donor Communication, Donor Relations, Reporting, Reporting Back, YMAD | Impact, Moves Management, Reporting Back
One tiny report makes a tremendous amount of difference, because it closes the giving loop. Just last week I heard about some MGOs who closed the reporting-back loop successfully, but another didn’t. The contrast is stunning. Those that closed the loop told their...