Does Your Thank You Message Need a Refresh?
You may be tired of hearing yourself write. What I mean is, that same repeated thank you message might take seconds to write, because you have it down, but you might be feeling bored out of your mind. I believe that the heart and intention we put into something we...
Talk and Write Like a Real Person
“Is it a robot talking?” or “was your English teacher always correcting your grammar?” Would someone say that about you when they hear you speak or read your writings? Could be. It happens all the time. When you sit down to write an email or pick up the phone to talk...
Write Your Major Gift Message with Emotion and Heart
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then sprinkle your writing with information, and NOT start with...
Messaging to Donors: Content Matters – Length Doesn’t
Editors love to edit. Critics love to critique. And many writers and communications folks love to make sure you keep your messaging short and to the point. There are even seminars you can attend where the presenter drones on and on about the form of the message vs....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
