Do You Have a Vision?
For years, Richard and I have been saying that a non-profit should consider half of their mission to be about donors. In other words, your mission should be just as much about your donors as the work you’re doing every day to make a difference in the world. That’s a...
Why Is It So Easy to Get Off Track?
I’m frustrated. I’m personally off track on some tasks I need to do. I also have colleagues who are off track on their work, and stuff is getting “pushed” further down the path. Maybe you experience this as well. There are times during the year when I feel like I’m...
Donors Want Bold Vision
Think small. Get small. It’s true in major gifts. If your vision for what your organization can do is small, careful, fearful and short-sighted, your donor will immediately sense it and give in line with that – a small token gift. Small thinking is everywhere. Jeff...
How Do You Get Major Donors?
Seventeen years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account. If I told you who this non-profit was, you would...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
