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Four Ways to Use Video Touch Points With Your Major Donors

Four Ways to Use Video Touch Points With Your Major Donors

by Richard Perry and Jeff Schreifels | Jun 6, 2022 | Donor Communication, touch points, Video | Communication, Marketing Plans, Touch Points

Video is, without a doubt, the way of the future. And, with video taking such a prominent role during the COVID-19 pandemic, donors are now expecting it and are more open to connecting in this way. Over the last few years, we’ve heard some incredible stories about how...
What to Say in a Video Message to Your Donors

What to Say in a Video Message to Your Donors

by Richard Perry and Jeff Schreifels | Nov 30, 2022 | Donor Communication, Technology, Video | Communication, Donor Visits, Fundraising

You don’t need a film crew or a professional to get this done. All you need is your phone and you can make a video like this one. This was produced by Linda Bak from Tampa Bay SPCA. It’s just under two minutes, and the results have been fantastic. One donor gave a...
Get Your Phone Out – Make a Video

Get Your Phone Out – Make a Video

by Richard Perry and Jeff Schreifels | Dec 7, 2018 | Technology, Video | Communication, Donor Visits

You don’t need a film crew or a professional to get this done. All you need is your phone and you can make a video like this one. This was produced by Linda Bak from Tampa Bay SPCA. It’s just under two minutes, and the results have been fantastic. One donor gave a...
Short Video, Short Message – Big Impact

Short Video, Short Message – Big Impact

by Richard Perry and Jeff Schreifels | Mar 19, 2018 | Strategy, Video | Communication, Cultivation, Moves Management

We’ve talked about it before – the incredible impact of a very low production video to enhance the relationship with your caseload donor. Here is a great example from Frank Mumford, a MGO with The Salvation Army in Minneapolis. Frank produces the video, then encloses...
A Perfect Example of a Stewardship Video

A Perfect Example of a Stewardship Video

by Richard Perry and Jeff Schreifels | Aug 9, 2017 | social media, Thanking, Video | Communication, Reporting Back, Stewardship

Jeff and I talk quite a bit about using video to let your caseload donors know that their giving to your organization is making a difference. We came across a video that is a perfect example, from the Orange County Rescue Mission in Southern California. It tells the...

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