Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?
Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
Get Rid of Your Giving Club
I was talking to a prospective client recently who was interested in starting a new mid-level program, and all they wanted to talk about was what they would call their giving clubs and the subsequent incentives so that donors would give more. I was like, “Why do you...
Moving Beyond an Events-Based Fundraising Model
This is the second post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” I think the greatest positive change that the pandemic has brought to the non-profit sector is that we were forced to move away from events-based fundraising as...
Healthcare Non-Profits Must Diversify Their Revenue Streams
This is the first post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” We have been working with the American Cancer Society (ACS) for over three years now. In that time, they have doubled mid and major gift revenue. One...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
