Question of the Month: What are the guiding principles of The Veritus Way of fundraising?

Question of the Month: What are the guiding principles of The Veritus Way of fundraising?

No matter how long you’ve been following Veritus Group, you’ve probably heard us encourage you to adopt “The Veritus Way” of major gift fundraising. But what exactly does that mean? First and foremost, it’s about building authentic relationships with donors and...
It’s a Strategy, NOT a Department

It’s a Strategy, NOT a Department

It’s not surprising. We are so into ourselves that we forget what fundraising all is about. We are so regimented in our thinking that we lose sight of donors. What am I talking about? The pervasive need that non-profits have to turn a fundraising strategy into a...