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The Donor Isn’t Responding

The Donor Isn’t Responding

by Richard Perry and Jeff Schreifels | Aug 14, 2019 | Criteria, Focus, Strategy | Communication, Qualifying

You’ve pulled all the data – every donor that gave $1,000 or more (cumulative) since 18 – 24 months ago. You’ve selected off those donors with highest giving amounts, high lifetime value and high capacity. And now you’re trying to engage with them. But most of...
Summertime Lesson #1: Create New Plans for Donors Behind Goal

Summertime Lesson #1: Create New Plans for Donors Behind Goal

by Richard Perry and Jeff Schreifels | Jul 3, 2019 | Strategy, Summer planning | Goal-setting, Planning

First in a series: Six Things You Can Do This Summer to Help You Win in the 4th Quarter! Summertime, and the living is easy… I love that song from the musical “Porgy and Bess.” Unfortunately, I run into too many folks during the summer who actually put this into...
Giving is Down – and It’s Your Fault.

Giving is Down – and It’s Your Fault.

by Richard Perry and Jeff Schreifels | Jun 28, 2019 | Blame, Offers, Strategy, trends | Communication, Giving

I mean the “collective you” when I say it’s “your” fault. Not YOU personally. It’s all of us in the non-profit sector. We’re all at fault for the downturn in giving. Jeff and I hear so many reasons why people think giving is down. Things like: We’re sending too much...
Don’t Use the Word Retirement

Don’t Use the Word Retirement

by Richard Perry and Jeff Schreifels | Jun 21, 2019 | Boomers, Retirement, Strategy | Communication, Donor-Centered, Passions and Interests

For a long time, I’ve been thinking about the concept of retirement. There are several reasons for this. First, I’m 71 years old and not retired. And I have some good reasons for not doing so, which I’ll explain later. But more importantly, I’ve observed over the last...
A Two-Step Strategy Proven to Increase Donor Engagement

A Two-Step Strategy Proven to Increase Donor Engagement

by Jeff Schreifels | Jul 3, 2023 | Connections, Donor Communication, Strategy | Communication, Qualifying, Touch Points

You’re having trouble getting donors to pick up the phone and talk to you. I know this because Richard and I get this question from major gift officers all the time: “How do I get a donor to talk to me?” You know, at Veritus our staff is working with over 200...
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