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Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator

Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator

by Richard Perry and Jeff Schreifels | Nov 4, 2020 | major gifts, Net Revenue, Strategy | Budgets, Management, Return on Investment

Fourth in a six-part series: Truth Bombs About Major Gifts You cannot start or invest in a major gift program and see immediate results. The problem in our industry is that non-profit leaders and managers don’t understand that. They don’t understand that for two...
How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process

How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process

by Richard Perry and Jeff Schreifels | Aug 10, 2020 | Accountability, Stewardship, Strategy | Discipline, Moves Management, Strategic Plans

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they...
Damaging Crisis Statements and Actions

Damaging Crisis Statements and Actions

by Richard Perry and Jeff Schreifels | Apr 6, 2020 | Crisis, event cancellation, Strategy | Asking, Communication, COVID-19

There are two things happening out in the marketplace right now that are damaging to donors and philanthropy in general. First, some consultants/fundraising agencies and some philanthropy media are spreading the word that a majority of non-profit leaders are reducing...
Major and Planned Giving Pixie Dust

Major and Planned Giving Pixie Dust

by Richard Perry and Jeff Schreifels | Mar 13, 2020 | Strategy | Planning, Structure, systems

Jeff and I were having dinner with a friend of ours earlier this week. We were talking about how so many leaders, managers, MGOs and PGOs buy into major and planned gift ideas, schemes, philosophies and approaches that are either not true or partially true, but they...
Coronavirus and Major/Planned Gifts

Coronavirus and Major/Planned Gifts

by Richard Perry and Jeff Schreifels | Mar 11, 2020 | Messaging, Strategy | Communication, Donor Visits

We certainly aren’t the medical experts that you need to pay attention to, in regard to the Coronavirus. That would be your doctor, the local health department and information from the CDC. But we do have some thoughts and suggestions on how to behave with donors...
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