Are You a Good StoryKEEPER?
Storytelling. It’s been the rage of fundraising for the past several years. Everyone is talking about the importance of storytelling in fundraising. You’ve heard Richard and me talk about how important it is in major gifts. Both telling the story of the need, and...
Are You Asking “Why” Enough?
Why does your donor love your organization so much? Have you sat down with your donor and really listened to her answer? If she said something like, “well, I just think you do a great job,” did you dig deeper to find out her true motivation? When I’m talking to...
Be Careful with Those Wealth Ratings
“Useful data comes in the form of stories, not statistics.” This is a quote from an article in Quartz at Work, written by Taddy Hall, Senior Partner at Lippincott. And it is a very powerful statement that is important to apply in major gifts, related to the use of...
The Role of a Story in Major Gifts
I wish DODs, VPs of Advancement, CEOs and Executive Directors had the courage and the money to hire a Manager of Stories as a full-time position in their organization. You might be laughing as you read this. “A Manager of Stories, Richard? Really?!?” you might say....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
