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Can Direct-Response and Major Gifts Work Together?

Can Direct-Response and Major Gifts Work Together?

by Richard Perry and Jeff Schreifels | Jul 17, 2017 | Email, Mail, Soliciting | Communication, Direct Response, Moves Management

A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...

Serving Your Donors Means Asking

by Richard Perry and Jeff Schreifels | Oct 21, 2015 | Confidence, Money, Soliciting | Fundraising, Major Gift Officers, Philanthropy, Uncategorized

For many years now, my colleagues and I at Veritus Group have been continually perplexed with how many major gift officers around the country are not asking their donors for gifts. I recall one meeting a few years ago when the development director of a non-profit...
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