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Donors on the “C” List

Donors on the “C” List

by Richard Perry and Jeff Schreifels | Jul 8, 2016 | Portfolio Management, Research, ROI | Discipline, Donor Retention, Major Gift Officers, Mid-level donors, Moves Management, Uncategorized

A few years ago the comedienne Kathy Griffin had a reality show called “My Life on the D List.” Essentially she made fun of herself as a non-“A-list” celebrity and the lack of respect those celebrities get from the public. It was a funny show, but there were many...
Getting Leaders on Board with Major Gifts

Getting Leaders on Board with Major Gifts

by Richard Perry and Jeff Schreifels | May 4, 2016 | Budget, Investment in Fundraising, ROI | Donor Attrition, Donor Retention, Major Gifts, Management

Getting Leaders on Board with Major Gifts

Getting Leaders on Board with Major Gifts

by Richard Perry and Jeff Schreifels | May 4, 2016 | Budget, Investment in Fundraising, ROI | Donor Attrition, Donor Retention, Major Gifts, Management

There is something about loss that gets people’s attention. This is why we use loss as a way to convince CEOs, Executive Directors and Directors of Development about the incredible and positive opportunity that a major gift program provides. You can talk about all the...

Time to Plan: #3 – Refresh Your Caseload

by Richard Perry and Jeff Schreifels | Dec 7, 2015 | Caseload Mix, Caseload Planning, New Year, ROI | Donor Retention, Major Gifts, Metrics, Planned giving, Qualifying, Uncategorized

As a major gift officer, you are delivering two values. First, you are delivering value to the donor by helping her fulfill her interests and passions through her giving to your organization. Second, you are delivering economic value to the organization so that it can...

How Long Should It Take? Timetable for a New Major Gift Program

by Richard Perry and Jeff Schreifels | Sep 30, 2015 | Evaluation, Performance, ROI, Timing | Goal-setting, Hiring, Major Gift Officers, Management, Uncategorized

A certain non-profit’s fundraising programs are not doing too well. Finance is going nuts wondering how the bills will be paid. So the Executive Director has a brilliant solution: launch a major gift program, and sit back and watch the money pour in. Jeff and I have...
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