Question of the Month: What’s an Acceptable ROI for a Major Gifts Program?
People don’t talk enough about what an acceptable ROI is for a major gifts program. Often, leaders don’t know what is reasonable to expect or how to measure an accurate ROI for their fundraising programs. For major gifts, the ROI is largely impacted by...
Why Adding Major Gift Staff is Scary
Look at it this way. Your donor file has 1,800 active major donors who have given, on average, $3,600 cumulative a year. Only one out of every three of those donors will choose to relate personally to someone in your organization. So, focus on 600 of those donors for...
12 Reasons Your Major Gift Program Isn’t Producing Enough Net Revenue
MGO return on investment (ROI) is a big topic these days, with leaders and managers asking what level of return they should expect from their MGO, and why some MGOs consistently have a low ROI. These are reasonable questions. A MGO does have to deliver net revenue to...
No Time? No Problem! You Can Still Have a Major Gift Program
If you are a Development Director for a small non-profit, you’re probably juggling a thousand different tasks and responsibilities all at once. I know what it’s like. The first eight years of my 28-year career I was a Development Director of two small non-profits, and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
