Donors Want to See Good Done – #3 in Major Gifts: A Thing of the Heart
It was a disturbing conversation. The donor had made a significant gift and was now asking what had resulted – what had actually happened – from that gift. A simple question. The Director of Development was caught in the corner. Anticipating a grilling from the donor,...Keeping It Short, Simple and Donor Centered
In my last post, we talked about being appropriately persistent in your relationship with your caseload donor, worrying more about the relevance of your content with that donor than the frequency of your communication. In other words, make sure you are providing your...Connect Your Donor to One Person
“I can’t seem to get my donor to relate to what we are trying to do,” explained the frustrated MGO. “I tell her over and over about all the people that need our help, and it just doesn’t seem to click. It’s like the donor’s eyes glaze over!” That commentary sums up...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
