Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...
Reporting on Impact Can Break Through the Donor’s Noise
A Three-Part Series on Thanking, Reporting Back and Serving Your Major Donors That Will Break Through Their Noise and Bring Them Joy #2 — Reporting Back George, the CEO of a 5-million-dollar non-profit, was having breakfast at a diner when he noticed one of his donors...
What Do You Do with Your “C” Level Donors?
#4 in the series How to Manage Your Portfolio Effectively If you’ve been reading along with this current series on tiering your donors, you know that we’ve now gone over what to do with A and B Tier donors. These two tiers, while comprising less than half, maybe just...
What Do You Do with your “B” Level Donors?
#3 in the series How to Manage Your Portfolio Effectively B-level donors are the middle child of major gift portfolios everywhere. In many cases that I’ve come across in working with MGOs, they really are treated this way. Of course there is a lot of emphasis on Tier...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
