Your Donor Needs to Know Their Gift Is Making a Difference
First in a three-part series: “Why Your Donors Aren’t Giving More” “Most people give without expecting anything in return,” said some authority figure. And we don’t know where they got that idea. Everyone on the planet gives with some expectation of a...
An Important Question to Ask Your Caseload Donor
Several nights ago I was out with some friends in Asheville, NC. We were talking about how, in relative terms, it is easier to raise funds for some causes than for others. For example, it might be easier to raise funds for orphans, animals and hungry people than for a...How to Identify Donor Passions and Interests
The donor’s interests and passions are the most strategic and critical pieces of information in major gift fundraising. A major gift officer cannot expect to be successful in her job if she doesn’t have this information. It is the main driver of everything she does...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
