The Caseload and New Donor Conflict

You have 150 qualified donors on your caseload and you’ve been told not to exceed that amount.  You are assigned a specific geography.  This means that your job is to serve the donors in your area. But now, because of an effective direct marketing program, there are...

The Economics of Major Gift Fundraising (#1 of 6)

Several weeks ago I got into a rather heated argument with a finance person in a large non-profit who was taking an aggressive and spirit-robbing position on the value of a Major Gift Officer. “What good are they doing anyway?”  he said.  “They take credit for money...