by Richard Perry and Jeff Schreifels | Apr 26, 2021 | materials, Public Relations, publicity | Communication, Management, Marketing Plans
Every non-profit, no matter its size, either has a marketing and communications department (MarCom) or a marketing-communications function. And it’s built on the idea that something more is needed to communicate with the public than what comes out of the fundraising...
by Richard Perry and Jeff Schreifels | Sep 30, 2016 | Awareness, Meetings, Program Information, Public Relations | Donor Visits, Moves Management, Programs, Storytelling, Uncategorized
“I had no idea you did that!” the donor said. And that, my friend, is where it all starts to go bad or good, depending on how the MGO handles it. Picture this… You have qualified the donor for your caseload. You have even uncovered her passions and interests. But when...
by Richard Perry and Jeff Schreifels | Mar 5, 2012 | Communications, Fundraising, Philanthropy, Public Relations, Stewardship | Major Gift Officers, Non-Profits, Uncategorized
In the fundraising/development world there has long been a feeling of distrust towards the communication/PR folks. And after all these years of working with fundraisers, I believe the reason is that we just haven’t spent time trying to understand each others’ gifts....