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How Adding “PS” Boosts Donor Engagement

How Adding “PS” Boosts Donor Engagement

by Richard Perry and Jeff Schreifels | Nov 25, 2022 | Communication, Letters, PS, Strategy | Caseloads, Communication, Qualifying

One of the strategies in caseload development that we highly recommend is qualifying the donor before a MGO adds her to his caseload. Why? Because most donors who meet your major gift criteria will not want to relate to you. That is why you need to find the donors who...

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