How to Confuse Your Major Donor
Several months ago I was sitting in a large conference room, listening to a presentation of a leader in a major non-profit. He looked good. He carried himself well. His speech was precise. His tone was easy to listen to. I was all ears. And then he started his...
The Main Reason Your Donor Will Not Meet with You
Several weeks ago I was at a conference with the good MGOs of the Central Territory of The Salvation Army. I was going through the points from my series on The Relationship Path to Getting Meetings. As I started my presentation I asked the group the following...One Simple Word Changes Everything
I found the chart above to be fascinating and true for major gifts, which is why I wanted to pass it on to you. First a little background. (I am taking much of this material from a blog by James Clear.) In 1977 a psychologist, Ellen Langer, and her research team at...Connect Your Donor to One Person
“I can’t seem to get my donor to relate to what we are trying to do,” explained the frustrated MGO. “I tell her over and over about all the people that need our help, and it just doesn’t seem to click. It’s like the donor’s eyes glaze over!” That commentary sums up...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
