Are You Reporting Donor Impact to Staff?
You know how Richard and I are always talking to you about reporting back to your donor the impact their gifts are making, right? The reason we do it is that the lack of reporting back is still the number one reason why donors stop giving to you. In our experience,...
No Outcomes – No Giving
“I didn’t hear how my giving was making a difference, so I stopped giving.” This is the too-common statement you might hear from over half of the donors on your active donor file. They gave their gift. You didn’t show them how their giving made a difference. So, they...
How to Use Info about Donor Passions and Interests
Fourth in a Series: How to Identify Donor Passions and Interests So you’ve identified your caseload donor’s passions and interests and the driver(s) behind them. Now what do you do? Several things as follows: Match them to the program category and sub-category of your...
Transporting Your Donor to the Scene
“Did you take her right into the need? Right where the person lives – the person you are trying to help?” we asked the MGO. He couldn’t break through to show the donor how truly transformational her gift could be. “No, she won’t go. She doesn’t seem interested in...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
