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If It’s Pretty It Won’t Work

If It’s Pretty It Won’t Work

by Richard Perry and Jeff Schreifels | Feb 6, 2019 | Marketing, Problems, Strategy | Donor Offers, Mission

It’s so easy to get off-track in fundraising and make the whole thing something different and more complex. It happens all the time in organizations large and small. I saw an organizational chart recently that had every category of marketing and branding known to...
The Lie about the Silver Bullet

The Lie about the Silver Bullet

by Richard Perry and Jeff Schreifels | Feb 15, 2016 | Content, Problems, Silver Bullet | Major Gifts, Moves Management, Strategic Plans, Uncategorized

It took me a long time and a lot of failure to learn that there is no silver bullet in any part of life, personal or professional, to solve the situations I face. I thought that the way to win the love, affection and commitment of a woman was through well-crafted...

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