Major Gifts and Direct Response… What Do You Do?
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...Trust the Process!
Recently, I was sitting across the table from the CEO of a very large non-profit we work with. He said, “Jeff, tell me how our MGOs are doing.” “Well,” I said, “all of your MGOs have exceeded their revenue goals, and overall your major gift program is up 70% in...Never Give Up!
Recently, I’ve been working with a major gift officer, “Janice” in the San Francisco Bay area. We’ve been trying to help her get to know the donors on her caseload. Previously, this MGO had been so distracted with other things – managing people, running events and...What If You Have No Major Gift Officer?
If you don’t have a major gift program, Richard and I would counsel you to INVEST in one right now. Before you do anything else, this is where you will see the biggest return for your non-profit. However, if you are in a smaller organization, you may not have a board...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
