Do You Know What Your Donors Actually Care About?
Most of what you’re telling your donor, they do NOT care about. Your annual fundraising goals. The new building you need to buy or rent. The money you need to hire additional staff. Your overhead percentage. The number of offices you have or counties or countries...
Your Donors Don’t Care
Most of what you’re telling your donor, she does NOT care about. The end of your fiscal year. The money you need to raise. The building you need to buy or rent. The new staff member. The financial difficulty you’re facing. Your overhead percentage. The number of...
How to Love Your Donors After You Leave
Sometime in the next several years, most major gift officers, like you, will leave your non-profit to work for someone else. In fact, today you and your colleagues are moving from one non-profit to another every 2-3 years. Richard and I have written about this fact...
How to I.D. Donor Passions and Interests
Third in a Series: How to Identify Donor Passions and Interests Identifying passions and interests is the easiest thing to do in major gift fundraising – and the hardest. It all depends on the donor. Some donors know the answer to your why question – “Why are you...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
