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Fifth Deadly Sin of Planned Giving: Marketing from a Distance

Fifth Deadly Sin of Planned Giving: Marketing from a Distance

by Richard Perry and Jeff Schreifels | Jun 19, 2020 | Collateral, Lead generation, Marketing, PGO | Planned giving

Fifth in a series: The Seven Deadly Sins of Planned Giving Does your organization have stacks of outdated planned giving brochures gathering dust in a closet somewhere? If so, your organization isn’t alone. Our fifth sin, “marketing from a distance” means you’re...
Fourth Deadly Sin of Planned Giving: No Plan for Every Donor

Fourth Deadly Sin of Planned Giving: No Plan for Every Donor

by Richard Perry and Jeff Schreifels | Jun 17, 2020 | PGO, Plan for every donor | Planned giving, Strategic Plans, Structure

Fourth in a series: The Seven Deadly Sins of Planned Giving “Why do you support us?” “What is it about our organization that you love so much?” “What are the programs and projects that you get most excited about, and why?” Do you know the answers to these questions...
Third Deadly Sin of Planned Giving: Overloading Caseloads

Third Deadly Sin of Planned Giving: Overloading Caseloads

by Richard Perry and Jeff Schreifels | Jun 15, 2020 | PGO, Planned Giving Associate | Planned giving, Stewardship

Third in a series: The Seven Deadly Sins of Planned Giving If there’s one thing we see in common in Planned Giving and Major Gift portfolios across a wide swath of non-profit organizations, it’s that PGOs and MGOs have way too many donors in them. For major gifts,...
Second Deadly Sin of Planned Giving: Ineffective Lead Generation

Second Deadly Sin of Planned Giving: Ineffective Lead Generation

by Richard Perry and Jeff Schreifels | Jun 12, 2020 | Lead generation, PGO, Planned Giving Associate | Planned giving

Second in a series: The Seven Deadly Sins of Planned Giving Our Director of Planned Giving, Robert Shafis, really gets worked up when I ask him about how effective non-profits are in generating – and then actually following up on – planned giving leads. You see, Bob...

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