Authority: #5 of Six Principles of Influence for Fundraising
There is no doubt that authority figures carry a lot of weight in our lives. Just put any kind of “uniform” on a person, and suddenly they become bigger than life. That goes for a police officer or a pilot, a doctor or a nurse, even a priest or a nun. Toss the...Scarcity: #4 of Six Principles of Influence for Fundraising
I grew up overseas in a country where scarcity was the norm for many people. The effects of that on my psyche are still with me today. When anything becomes scarce, I start to panic. My wife routinely smiles knowingly when I buy extra supplies of everything from paper...Commitment and Consistency: #3 of Six Principles of Influence for Fundraising
You know what a wonderful experience it is to be with someone who consistently keeps commitments. You also know how frustrating it is when someone says they will do something, and then you never hear a peep out of them. This area of commitment and consistency is...Liking: #2 of Six Principles of Influence for Fundraising
I have to tell you about two experiences I had on the topic of “liking. “ But first, for any new readers, I am writing this series to explore the use of persuasion and influence skills in the MGO relationship with donors. The core concepts for this series come from...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
