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Telling a Donor Story Doesn’t Prove Your Major Gift Program is Working

Telling a Donor Story Doesn’t Prove Your Major Gift Program is Working

by Richard Perry and Jeff Schreifels | Nov 22, 2019 | Performance, Performance Reporting | Management, Metrics

I was having lunch the other day with a major gift director, and I asked her how her major gift program was performing. She said, “I think it’s going great. Last week one of my MGOs solicited a gift for $100,000, and the donor said yes!” Huh? I said back to her, “Well...

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