The Right Metrics: #2 of Measuring MGO Performance Series
It was an interesting conversation. I was taking the position that “meaningful connections” and amount raised are what matters in measuring MGO performance, and the manager was arguing that it was the number of face-to-face visits and amount raised. We were going back...Measuring MGO Performance: An Introduction
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...Hiring Criteria – Part 2
In Part 1 of this two-part series on Hiring Criteria I talked about the importance of making sure that anyone you hire for a fundraising/MGO position has the right attitude. If you have not read that post, please read it now for context on what I am going to say next....Why You Need an Evaluation
This post is specifically directed to managers of MGOs, and to MGOs who don’t really have a manager. Yeah, I know, you might have someone to report to, but if you’re honest they are not really managing how you do your work. Unfortunately, there seem to be quite a few...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
