Do You Know What Your Donors Actually Care About?
Most of what you’re telling your donor, they do NOT care about. Your annual fundraising goals. The new building you need to buy or rent. The money you need to hire additional staff. Your overhead percentage. The number of offices you have or counties or countries...
The Value of a Financial Goal for Your Donor
“Why do I need to have a goal for every donor on my caseload?” the MGO asked. “And how does that fit with your philosophy that major gift fundraising is not about the money?” Good question. First, it’s important to note that there’s a dual purpose for every donor on...
Keep Focused on the Long Term
“Look, we need to meet our goals! So make it happen!” You’ve heard it hundreds of times. It is the reality we all face at any level of an organization, whether you are a MGO, a finance person or the CEO. And so the mind shifts to the immediate, and the steps you need...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
