The Confusion Around Marketing, Communications, and Fundraising Functions

The Confusion Around Marketing, Communications, and Fundraising Functions

It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Question of the Month: What role does your organization’s structure have in your donor pipeline?

Question of the Month: What role does your organization’s structure have in your donor pipeline?

Most non-profits don’t realize there’s a connection between their organization’s structure and their donor pipeline. But if your organization isn’t set up to support the donor journey, the effects are tangible. You’ll see clogs at all levels of the pipeline and...
Question of the Month: What’s holding non-profits back from treating their donors well?

Question of the Month: What’s holding non-profits back from treating their donors well?

It’s a sad fact that non-profit organizations are not treating their donors well. In the donor data we’ve analyzed from hundreds of organizations, average donor attrition rates are around 40-60%. So why are donors giving less, or going away altogether? One of the main...
Question of the Month: What holds organizations back from successful fundraising?

Question of the Month: What holds organizations back from successful fundraising?

The kinds of challenges that hold organizations back from successful fundraising usually stem from the culture or the structure of the organization. Maybe your managers or leaders are slow to change. Or perhaps you’re facing challenges in getting other...