Love Your Donor for Life
I received a question the other day from a blog subscriber that really intrigued me, and it got me thinking about what it means to view your donors as part of your mission – just as much as what your organization does to make the world a better place. The question was...
Why Are You Worried About Having Old Donors?
If you’re worried that you don’t have enough younger donors in your donor file and you’re spending a bunch of money and creating strategies to obtain them, you do this at your own peril. I was recently reading a blog post in the GuideStar Blog by Tom Ahern. He’s got a...
Don’t Write Off Older People
It happens to Jeff and me at least once a month. We are in a meeting talking about major gifts, donors and building caseloads, and someone in the room will ask: “What do you suggest we do about those young people? Shouldn’t we be talking to them and having them on...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
