Why Don’t You Just Cover Up the Need?
One of the most frustrating behaviors I’ve encountered in my career in fundraising is people (of every type) covering up the need that their non-profit exists to address. They try to pretty-up the need, to make it “acceptable” to the donor – as if that were an...
Starting a Major Gift Program
“When starting a major gifts program, what are the three key things to focus on?” That’s a question Jeff and I received recently. Here’s what we think: The right donors – You can’t go anywhere in major gifts without a donor. And you won’t make it far if it isn’t the...
Why You Need Different “Prices” For Donor Asks
Last week, we were asked why we at Veritus (known as “relationship-oriented” people) used the word “prices” in our discussion of creating donor offers at different dollar amount levels. The question appropriately suggested that the word “price” belongs over there in...
How to Do the Impossible with Your Donors
At Veritus, we have conducted hundreds of major donor assessments over many years. These assessments reveal an incredible amount of information. Besides understanding donor retention and donor value attrition, the data reveal a whole slew of donors who donate...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
