The Reason You Aren’t Getting Large Gifts
In the course of our work we look at hundreds of non-profit donor files each year, to examine both value attrition and donor pipeline vitality – by that I mean, is the non-profit’s donor pipeline healthy? The pipeline reports we see (more often than not) show very few...
10 Steps to Creating Compelling Donor Offers
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about. To put it more basically… you haven’t given the donor something she values. So she gives somewhere else to secure the fulfillment...
Keep Your Asks General – Expect Less from Donors
It’s an amazing dynamic when you can stop and see the logic of it. I’m talking about how the lack of specificity in fundraising suppresses and diminishes giving. But so many managers and leaders miss this point. And Jeff and I don’t understand why – because it’s not...
How to Double a Major Gift
People love a good deal. Whether it’s a significant discount, a “buy one, get one free” or “double your money,” offer, we just can’t overlook it. This is also true for donors. When I worked at a direct-response agency for many years, the single most effective tactic...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
