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Stay Close to the Need

Stay Close to the Need

by Richard Perry and Jeff Schreifels | May 18, 2020 | Compassion, motivation, Need | Impact, Mission, Non-Profits

One of the things that I’ve appreciated about Richard over the years, when he talks to fundraisers, is that he’s always stressing to you the importance of “staying close to the need.” I can say, without any hyperbole, that when Richard is speaking at a conference or...
The Issue of Poverty Porn

The Issue of Poverty Porn

by Richard Perry and Jeff Schreifels | May 6, 2019 | Ask, Need, Resource, Stories | Communication, Storytelling

Wikipedia defines poverty porn, also known as development porn, famine porn, or stereotype porn, as “any type of media, be it written, photographed or filmed, which exploits the poor’s condition in order to generate the necessary sympathy for selling media...
Why Don’t You Just Cover Up the Need?

Why Don’t You Just Cover Up the Need?

by Richard Perry and Jeff Schreifels | Feb 8, 2019 | Need, Offers | Asking, Donor Offers, Impact

One of the most frustrating behaviors I’ve encountered in my career in fundraising is people (of every type) covering up the need that their non-profit exists to address. They try to pretty-up the need, to make it “acceptable” to the donor – as if that were an...
How One MGO Gets Close to the Need

How One MGO Gets Close to the Need

by Richard Perry and Jeff Schreifels | Aug 30, 2017 | Need, Proposals | Donor-Centered, Impact, Storytelling

We are constantly talking about how important it is for you to get close to the need, so that you keep your heart warm and ready to properly represent that need to your donor. I was fascinated to read how Peter Zehren does it. He’s a MGO from the Wisconsin Upper...
Are You Breaking the Hearts of Your Donors?

Are You Breaking the Hearts of Your Donors?

by Richard Perry and Jeff Schreifels | Apr 18, 2016 | emotion, Need, Storytelling | Donor-Centered, Relationships, Storytelling, Strategic Plans, Uncategorized

When was the last time you were with one of your donors and he became emotional about the work of your organization? At Veritus Group, we are all about creating structure to ensure the success of our clients’ major gift programs. We manage and help MGOs to make sure...
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