Permission-Based Asking: Making Connections
In the introduction to the Permission-Based Asking ModelÔ, I gave you the rationale for the model – read it again to get context. Today, I want to talk about the first step or phase: “Connect.” Before you move into this phase, I want to be sure that you have the...
Donor Hasn’t Given in Three Years – What Should You Do?
This question was posed to Jeff and me: “what do I do with a donor who hasn’t given in three years?” Our usual answer is: “Move on to the next donor.” Here’s why we say that. In major gift fundraising, where only one out of every three donors who meet your major gift...
Why Setting Goals by Donor is Critical to an MGO’s Success
Set a goal – one for each donor on your caseload, driven by the donor’s giving history, their capacity and your knowledge of where you are in a relationship with them. Why? Because you will know where you are going with that donor, and it will shape and focus your...
Write Your Major Gift Message with Emotion and Heart
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then sprinkle your writing with information, and NOT start with...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
