by Richard Perry and Jeff Schreifels | Oct 30, 2015 | Motivations, Reasons for Giving | Donor-Centered, Major Gift Officers, Passions and Interests, Relationships, Uncategorized
The donor’s interests and passions are the most strategic and critical pieces of information in major gift fundraising. A major gift officer cannot expect to be successful in her job if she doesn’t have this information. It is the main driver of everything she does...
by Richard Perry and Jeff Schreifels | Sep 4, 2015 | Assumptions, Beliefs, Motivations | Giving, Major Gifts, Philanthropy
William James, an American philosopher and psychologist who lived and worked in the late 1800s early 1900s, said that the greatest discovery of his generation was that a human being could alter his life by altering his attitudes. Another way to say this is: “you are...