by Veritus Group | Sep 1, 2023 | Annual Appeal, Donor Relations, Fundraising Events, Membership Programs, Relationship Fundraising, Transactional Fundraising, Transactional Giving | Annual Fund, Events, Fundraising, Relationships
Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
by Richard Perry and Jeff Schreifels | Mar 1, 2023 | Cultivation, Donor Relations, Membership Programs, Transactional Fundraising, Transformational Gifts | Cultivation, Fundraising, Meaningful Connections, Relationships, Transformational Gift
I was talking to a prospective client recently who was interested in starting a new mid-level program, and all they wanted to talk about was what they would call their giving clubs and the subsequent incentives so that donors would give more. I was like, “Why do you...
by Richard Perry and Jeff Schreifels | Aug 17, 2022 | Major Gift Programs, Membership Programs, Mid-level, Nonprofit management | Major Gifts, Management, Mid-level donors, Strategic Plans
Many non-profits have a membership model as a key part of their fundraising strategy. And while membership donors can be some of the most loyal and consistent in their giving, a membership model can also be limiting. Donors are going to give what you ask for. If you...
by Karen Kendrick | Aug 26, 2024 | Membership Programs, Relationship Fundraising, Transactional Giving | Fundraising, Major Gifts, Relationships
I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her expectations of her students, which changed how she responded to them...
by Richard Perry and Jeff Schreifels | Aug 6, 2021 | Giving Societies, membership, Membership Programs | Annual Fund, Fundraising, Giving
Second in a three-part series: “Why Your Donors Aren’t Giving More” It’s always interesting to see how people react when Jeff and I assert that the annual fund, giving societies, and membership programs suppress giving. “How can that be?” someone will ask. And the...