The Elements of a Good Touch Point

The Elements of a Good Touch Point

by | Jan 25, 2023 | , , , | Donor-Centered, Impact, Major Donors, Meaningful Connections, Touch Points

You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
What’s Holding You Back from Personalizing Your Donor Touch Points?

What’s Holding You Back from Personalizing Your Donor Touch Points?

by | Mar 8, 2024 | , , , , | Communication, Fundraising, Relationships, Strategic Plans, Touch Points

I love being able to write about what’s happening right now with over 200 mid-level, major gifts, and planned giving officers that we’re working with on a daily basis. This means that I can share with you in real time some of the strategy and information we’re...