Who Sets Donor Strategy?
There seems to be confusion from leaders and managers about who should be creating the strategy for how you, as a major gift officer, should be cultivating, stewarding, and soliciting your donors. Just this past week, several development directors tried to make the...
What’s Wrong with Trashing Donor-Centeredness?
The latest “thing” out there in fundraising land is the trashing of the donor-centered concept. This is done mostly by people who don’t understand the term and/or don’t understand non-profit management. Here’s how it often goes… You can’t be donor-centered because: It...
How to Love Your Donors After You Leave
Sometime in the next several years, most major gift officers, like you, will leave your non-profit to work for someone else. In fact, today you and your colleagues are moving from one non-profit to another every 2-3 years. Richard and I have written about this fact...
Build the University Fundraising Pipeline Immediately
Third in a 5-Part Series: Great Opportunities at Universities In study after study of alumni over the past several years, we’ve seen participation and engagement with their universities continuing to decline. (See reports from CASE Campaign, Counsel for Aid to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
