When Revenue Goals are Bad: Part 2
I hope you found Part 1 of this series helpful in understanding how goals can go bad. In it, we discussed the negative consequences that will happen if management doesn’t take into account the full picture of what is going on with each portfolio of donors. Whenever we...Don’t Get Discouraged
I think one of the most difficult aspects about the job of an MGO is qualifying donors to be part of your caseload. It can be quite discouraging, if you don’t have the right attitude about what you’re really trying to accomplish. Right now at Veritus Group we have...How to Build Your Major Gift Program with New Donors
I’ve sat with numerous MGOs who have been beaten down by their bosses because they haven’t brought in new major donors. Here are some of the things bad non-profit managers are saying to their MGOs: “Why don’t you go to the art museum and write down all the names that...19 Ideas to Cultivate Your Donors
If there is one area of “moves management” that has never set well with me it’s the word stewardship. Stewardship is what you are supposed to do with donors after they give you a gift. I don’t like it because it conveys a more passive approach to the relationship with...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
