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The Answer is Found in the Middle

by Richard Perry and Jeff Schreifels | Sep 23, 2015 | Annual Fund, Long-term Value | Direct Response, Leadership, Major Gifts, Mid-level donors, Uncategorized

When I visit with non-profits and I sit down with the major gift team, I rarely (if ever) hear about or see anyone from the direct-response (annual fund) team. And when I used to work for a direct-response fundraising agency several years ago and we had client...

Keep the Donor Pipeline Flowing

by Richard Perry and Jeff Schreifels | Jul 31, 2015 | Donor Pipeline, Long-term Value, Mid-level fundraising | Major Gifts, Mid-level donors, Stewardship, Uncategorized

We at Veritus Group are passionate about major gifts (you may have guessed that from the majority of our blog posts). About a year and a half ago, we branched out to start developing strategies to help nonprofits with their mid-level donors. Now we want to give away...

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