The One Question to Ask Your Donor
What’s the one question to ask your major donor that, when answered, will unlock everything you want to know about that donor? It is this: “When was the last time you experienced joy in giving a gift?” That’s it. The answer to that question, and the follow up to her...
What is YOUR Story?
Storytelling. It’s now part of our fundraising lexicon. There is a major annual conference on storytelling in fundraising; this year it’s in San Diego. As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All...
Don’t Look at a Donor That Way!
#2 in the Series, Donors As Mission If we were to be honest, for most non-profits the donor is really just a source of cash. I know non-profits try to dress it up and make it look better than that. They are trying the “donor-centered” approach. But the reality is...
Serving Your Donor Breaks Through the Donor’s Noise
A Three-Part Series on Thanking, Reporting Back and Serving Your Major Donors That Will Break Through Their Noise and Bring Them Joy #3 — Serving Your Donor As I said in the beginning of this series, our donor’s lives are incredibly busy. They get bombarded with...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
