The Worst Way to Start a Conversation with a Donor
The worst way to start a conversation with a qualified donor on your caseload is to bring up any topic related to money. Like… After a gift: “We received your gift of X yesterday. Wow, that was an amazing and generous gift! Thank you.” Before an ask or leading into an...
Do You Know the Deepest Longing of Your Donor?
Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
New Podcast Episode: Get Your Donors Close to the Need
Often, we’re too quick to jump into the solution with our donors and we fail to connect the donor, meaningfully, to the problem we’re working to solve. When done properly, getting your donors close to the need, in human and emotional terms, can have a massive impact...
If You’ve Lost Your Way… Come Back to Your Purpose
If you’ve lost your way, it’s not too late to come back. I’m talking about what we see happening in a lot of non-profits these days. It’s where the organization has moved away from the deeper organizing purpose, and it’s become an organization with little heart and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
