Qualify or Cultivate? You Can Do Both!
If you’ve been reading our blog for any length of time, you know that Richard and I continually preach that your portfolio should only have qualified donors in them. Again, qualified to us means, in addition to meeting an amount-given threshold, the donor has actually...
Don’t Just Serve Your Donors; Do More of This.
Decades ago if you were a non-profit, just getting out a thank you receipt in the mail to a donor was considered a great accomplishment, and the donor was thrilled. Then donors became more sophisticated and demanding. They wanted that thank you receipt within 48...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
