How to Tell If Your Major Gift Program is Transactional
Our choice of words often carries more meaning than we might intend. You’ve had the experience, I am sure, of saying something that was meant to be more indirect than you really meant it to be, and the other person calls you out with: “Well, what are you really trying...Donors Want to Know It Works – #4 in Major Gifts: A Thing of the Heart
You’ve experienced it. Everyone has. In a meeting, on a call or via email, the person talking (or calling or writing) is blathering on about all the features and benefits of their favorite service or product. But you have a niggle in your mind. Something is not quite...Liking: #2 of Six Principles of Influence for Fundraising
I have to tell you about two experiences I had on the topic of “liking. “ But first, for any new readers, I am writing this series to explore the use of persuasion and influence skills in the MGO relationship with donors. The core concepts for this series come from...Reciprocation: #1 of Six Principles of Influence for Fundraising
One of the most delicate areas to navigate in major gift fundraising is how to use persuasion and influence skills in the MGO relationship with donors. Jeff and I frown on any form of manipulation, which is why one of our guiding principles is authenticity in...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
