Donor Decreases Giving – What Do You Say?
It’s a punch in the gut. It makes your heart stop. You start to feel anxious. You know the feeling. It’s the one you get when you discover that your good donor is decreasing their giving. And you immediately begin to look for the reason. It’s funny how this all works....
Six Principles of Influence for Fundraising: #1 – Reciprocation
One of the most delicate areas to navigate in major gift fundraising is how to use persuasion and influence skills in the MGO relationship with donors. Jeff and I frown on any form of manipulation, which is why one of our guiding principles is authenticity in...
How to I.D. Donor Passions and Interests
Third in a Series: How to Identify Donor Passions and Interests Identifying passions and interests is the easiest thing to do in major gift fundraising – and the hardest. It all depends on the donor. Some donors know the answer to your why question – “Why are you...
Blame the Tax Code Overhaul for Declining Revenue?
It’s easy to blame the 2017 Tax Cuts and Jobs Act for the decline in your organization’s revenue. After all, Trump’s overhaul of the tax system has reduced the itemized charitable contributions so far this tax season by $54 billion! (See this July 11th MarketWatch...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
