Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

by | Jul 7, 2023 | , , , , | Fundraising, Jobs, Professional Development, The Veritus Way, Training

Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.” Just out of school, she was working as a waitress when a fellow restaurant...
The Confusion Around Marketing, Communications, and Fundraising Functions

The Confusion Around Marketing, Communications, and Fundraising Functions

by | May 5, 2023 | , , , , , , , , | Budget, Budgets, Finance, Strategic Plans, Structure

It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

by | May 1, 2023 | , , , , | Fundraising, Mid-level donors, Pipeline Development

Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...