How to Manage the Passions & Interests of Organizations
They all have passions and interests – core values that drive them. I’m talking here about corporations, businesses, foundations, places of worship, community organizations – any type of organization that you interact with as a non-profit. We tend to think of an...
The Key to Retaining Corporate and Foundation Giving
The main reason individual donors reduce or stop their giving is because they do not know their gift is making a difference. (Tweet it!) It’s that basic. Don’t tell the donor that their gift accomplished what you promised it would (and what they agreed to), and they...
Institutions are Just Like Individual Major Donors
“I do fundraising with corporations, foundations, government and organizations. They are NOT like individual major donors, which is why I don’t need to identify passions and interests or make personalized plans and touches.” Jeff and I have heard this statement...
Treat Corporations and Foundations Like Individual Donors
We are often asked if corporations/businesses and foundations should be included in a major gift program that is primarily focused on individuals. The answer is yes. Every corporation, business, foundation and “other” organization is much like an individual in the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
