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Let Your Heart Show

Let Your Heart Show

by Richard Perry and Jeff Schreifels | Sep 9, 2022 | Communication, emotion, Major Gift Fundraising | Communication, Fundraising, Impact, Major Gifts

I was listening to her tell the story. It was about a single mom and her small child who’d been helped by the non-profit. The MGO told me where they lived, how they both had been abused by a very controlling man, how she had tried to run away and was caught and...
Train Yourself to Feel the Pain

Train Yourself to Feel the Pain

by Richard Perry and Jeff Schreifels | May 29, 2020 | emotion, Empathy | Impact, Mission

Can you feel the pain? Can you really feel it? The pain of a person not able to make ends meet, or abused by someone else, or suffering an injustice. The pain of a person who doesn’t have the opportunity to be educated – who lives in a world of not knowing, who lacks...
Thank you!

Thank you!

by Richard Perry and Jeff Schreifels | Apr 20, 2020 | emotion, gratitude, Thanks | COVID-19, MGOs, Self-care

At Veritus, we want you to know that you’re amazing! As Richard and I have said many times, we think you have the hardest job in the non-profit community. And now, in the midst of this crisis, your work has been made even harder. You may be in a state of pure...
What Do Your Donors Get Emotional About?

What Do Your Donors Get Emotional About?

by Richard Perry and Jeff Schreifels | Apr 19, 2019 | emotion, Major Gift Officers | Communication, Giving, Philanthropy

As of today, over $700 million dollars has been raised to rebuild the Notre Dame Cathedral that burned earlier this week. It was within hours of hearing that this historic landmark was in flames that major donors started to commit vast sums of money to rebuild what...
Write Your Major Gift Message with Emotion and Heart

Write Your Major Gift Message with Emotion and Heart

by Richard Perry and Jeff Schreifels | Aug 17, 2018 | emotion, Moves Management, Writing | Communication, Impact, Storytelling

Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then sprinkle your writing with information, and NOT start with...
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