The Driver Behind a Donor’s Passion or Interest
Second in a Series: How to Identify Donor Passions and Interests It’s always good to ask the “why” question in a donor relationship. “Why are you interested in that?” Or, “what caused your interest in that?” The reason this is so important is that you want to identify...
Why are Donor Passions and Interests So Important?
First in a Series: How to Identify Donor Passions and Interests We’ve been getting a lot of questions about the role of passions and interests in major and planned gift fundraising and how to identify and use them. So in the next four blog posts, I’m going to cover:...
Treat Corporations and Foundations Just Like Individuals
7 Keys to a Successful Major Gift Program – Key #6: Treat Corporations and Foundations Just Like Individuals “Corporations, businesses, and foundations are an entirely different animal.” The Development Director said this with solid conviction and no room for...
Ten Ways to Get Rid of Your Major Donor
Looking to get rid of your major donor? Here are ten easy ways you can do it: (Tweet it!) Have a relationship with her that’s all about her money. Jeff and I have talked about this quite a bit. Your relationship with your donor is not about the money. It’s about...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
