It’s Really NOT About the Money: Create Non-Financial Goals for Every Donor

It’s Really NOT About the Money: Create Non-Financial Goals for Every Donor

If I don’t write it down, it most likely is not going to happen. This is why I keep a notepad at my side all the time. I find that if I write down a task or an idea in my notebook, I will execute it. This is also why we at Veritus firmly believe in creating revenue...
Which of Your Donors Will Give a Transformational Gift?

Which of Your Donors Will Give a Transformational Gift?

One of the key challenges you’ll face this year is securing a transformational gift from one or more of your caseload donors. Maybe you’ve done your caseload goals for the next financial period, and you can’t imagine that there is any donor on your caseload who...
How to Reimagine Your Money-Related Job Title

How to Reimagine Your Money-Related Job Title

Jeff and I have said many times – and I think you probably agree if you’re here reading our blog – that this major gift thing is NOT about the money. In fact, when done well, fundraising is never about the money. Good fundraising is about helping donors fulfill...